Without an audit, how do you know your communication is working towards meeting your business, marketing, and communication objectives?
If you aren’t able to show that your audience understands and is responding to your communication, you may be losing considerable revenue and opportunity.
If your marketing communications are underperforming because, for example, they are speaking to the wrong audiences, on the wrong platforms, in the wrong way, you will find it difficult to generate positive results from your effort.
And if your staff that create business collateral misunderstand your internal communications, you company could be wasting money for content that isn’t in line with what your business stands for.
A communication audit is crucial to sustainable, long-term communication success.
Sure, you might think you’re doing okay without one, but a communication audit will help you harness the opportunities that may be lying dormant in your business and rise above your competitors.
When was the last time you carried out a communication audit in your business?
While we focus on striving forward, how often do we look back to examine our progress and where we are now?