Communications Audit: Strengthening your Communication for Business success

Jan 5, 2024Featured Stories, Global Fund News, Health, Malaria, News

Some days I wake up wishing I was living in the ‘70s. The music scene was exploding with ABBA’s Dancing Queen and John Lennon’s Imagine, Stephen Spielberg released the classic horror flick Jaws, and flares were a standard dance floor fashion item.

Pop cultural factors aside, it was also a golden era when we weren’t overwhelmed with thousands of advertising messages on a constant basis.

If we had a time machine to go back to the 1970s, we could once again live in a world where the average consumer was exposed to between 500 and 1,600 daily advertising messages.

Sounds like a lot, right? Well it isn’t.

Since the advancements of communications technology and the explosion of online advertising in our interconnected metropolis of 2020, today’s consumers can now expect to see between 6,000 and 10,000 ads every single day. Delving deeper, out of the 86,400 seconds we live each day, we are seeing an ad every 0.06-0.11 seconds.

Now that is a lot!

With this statistic in mind, it’s becoming harder to stand out from the increasing level of advertising messages hitting our frontal lobe. And attention spans are also dwindling.

Even if you do manage to stand out, the challenge every marketer lives and breathes is how to keep the attention of potential customers. Harnessing the power of communication plays such a crucial role in your customer outreach. We have produced the following article to help ensure your communication strategy is perfectly matched to your audience, resulting in truly valuable connections that translate into sales.


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Funds Coordination Unit of the Global Fund Grants